LaunchDayLegends

Launch it once. Make the whole city talk.

A launch sets the pace of sales for the next two years. We plan pre-launch, launch and post-launch as one campaign, so the project is already the talk of the town when bookings open.

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The launch countdown

90 days that decide two years of sales.

01 / 07
T-60

Position the project

Buyer profiles, price story, competitor scan and the launch idea everything hangs on.

T-45

Tease the city

Curiosity-led teasers on social, hoardings and digital billboards. No price, all intrigue.

T-30

Open the EOI drive

Expressions of interest with a clear, time-bound benefit. Every lead called within minutes.

T-15

Bring in the creators

Local influencers and realty reviewers walk the site and tell their audience what they saw.

Launch day

Go big, everywhere

Ad films, newspaper, outdoor, events and channel partners, all live on the same day.

T+30

Webinars & site visits

Pre-booking webinars, Q&A with the developer and weekend site-visit drives.

T+90

Festive & quarter-end push

Time-bound offers and booking-ready retargeting keep inventory moving.

Influencer-led realty reviews

Let trusted voices open the doors.

Buyers trust people more than ads. We bring in local creators who walk the site, film honest tours and get the city talking.

@homesbyriyaInside a 3 BHK sample flat
@delhincr.realtyRooftop pool walkthrough
@theplotguyWhy this location works
@luxe.living.inLiving room tour
@noidaexplainedSunset from the 32nd floor

Illustrative reel concepts. Creator handles are examples.

One launch, every channel

Where the launch lands.

01 Digital

Digital

Search, Meta, YouTube and programmatic ads, timed with every teaser and announcement.

Plan this
02 Outdoor

Outdoor

Hoardings, digital billboards and site barricades on the routes your buyers drive every day.

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03 Influencers

Influencers

Realty reviewers and lifestyle creators who give buyers an honest first look.

Plan this
04 Events

Events

Launch evenings, channel-partner meets and weekend site-visit festivals.

Plan this
05 Print

Print

Front-page jackets and supplements when the launch needs a statement.

Plan this

FAQ

Launch questions.

When should launch marketing start?

Ideally six to eight weeks before bookings open, so the pre-launch phase can build a list of genuine buyers.

Is your launch communication RERA-compliant?

Yes. Every ad, page and brochure shows the RERA registration number and avoids misleading claims about price, possession or returns.

Do you work alongside our channel partners?

Yes. We create shared creative and clear lead routing, so channel partners and your in-house team work from one plan.

Launching soon?

Get a free 90-day launch plan.

Tell us about the project and launch date. We will send a channel plan, budget split and creative direction within one working day.